How it Works

Consensus is built on a structured audience architecture: map geographic opportunity with CodeVoyant™, design campaign-specific cohorts through Cohort360™, and activate within premium sourced programmatic supply through Consensus Direct.

You can engage with this framework in two ways — self-serve activation for agencies and in-house buyers, or managed service execution for brands and teams without internal buying infrastructure.

For Agencies & In-House Buyers

Self-Serve Activation

If you have DSP access and actively trade media, this model allows you to execute directly while leveraging our proprietary audience architecture and premium sourced PMP deals.

  • We align on KPIs, markets, budget parameters, and performance goals.

  • Using Cohort360 — available through our self-serve planning interface for approved partners — we generate campaign-specific audience cohorts aligned to your objectives.

  • ZIP-level demographic intelligence is applied to refine where the campaign should focus for maximum relevance and efficiency.

  • We package the full audience strategy — geography, demographic logic, and supply alignment — into premium sourced PMP deals that scale from the start.

    Each deal is structured so you can target it directly within individual line items, activating the full strategy without layering heavy DSP filters.

  • Your team activates the PMP deals within your DSP seat, maintaining control over bidding, pacing, and optimization while benefiting from preserved scale and cleaner signal.

For Brands & Teams Without DSP Access

Managed Service Execution

If you do not have internal buying infrastructure, we manage campaign execution while leveraging the same proprietary audience architecture.

  • We align on performance goals, audience intent, creative formats, and market priorities.

  • CodeVoyant and Cohort360 are used to design a structured, campaign-specific targeting strategy.

  • Audience logic is matched with premium sourced programmatic environments built for scale preservation and efficiency.

  • Once the plan is approved, campaigns are activated, monitored, and optimized on our side across appropriate buying platforms.

  • We provide transparent performance reporting, ongoing optimization, and strategic refinements focused on measurable results.

The Advantage

Whether you activate internally or partner with us for managed execution, the foundation remains the same:

Audience and supply are architected upstream — before activation begins.

By embedding strategy directly into premium sourced PMP environments, scale is preserved, bid pressure is reduced, and execution becomes more efficient.